Posts Tagged Piggy Bank wine

Wine To Make You Feel Good

When I first heard about Piggy Bank wine, my cynicism kicked in.

I thought that raising money with every bottle sold was simply a gimmick aimed at middle-class bleeding hearts. To make them feel they were doing some good every time they enjoyed a glass or two.

I also assumed that the supermarket-sold wine would be dull, mass-produced and over-priced so that everyone involved could each make a decent enough margin – and still cream off 50p for charity with each sale. (more…)

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