Archive for February, 2015


Wine On TV: Why The Price Isn’t Right


In a recent episode of the BBC’s Food & Drink, chef and presenter Tom Kerridge visits The Ginger Pig in London’s Borough Market and picks up a 500g of fillet steak. Not a cheap cut, I think you’ll agree.

Later, he cooks two large tuna steaks. No mention is made of how much they cost. No apologies either for using what many people would see as luxury items.

Yet when it comes to the wine matches, much is made of the price. We know first that both are under a tenner. Then we find out that the Jacob’s Creek Pinot Noir is £7.50 and the Casillero de Diabolo Carmenère is “seven or eight pounds, something like that”.  If the cost of the food doesn’t matter, why is the price of the wine so important? (more…)