Archive for November, 2014
The role of the wine blogger is something the industry loves to debate. As someone who entered the wine industry late, it’s quite startling to see how much energy is expended on the topic, often by other writers themselves.
The latest misdeed getting everyone’s knickers in a twist (mine included, obviously) is whether bloggers have an obligation to write about wineries who wine and dine them, a response by ex-critic and now blogger Steve Heimoff to an article in trade magazine Harpers accusing bloggers of bad behaviour if they didn’t write anything after visiting a winery who’d paid for their trip.
“In other descriptions of commerce, a one-way transfer of value could also be called ‘theft’,” opined Dr. Damien Wilson, who leads the MSc Wine Business programme at the Burgundy School of Business.
It seems *gasp* that wineries are just like any other client who has spent a bit of money on PR and expects coverage as a result. If you want guaranteed coverage, pay for advertising. (more…)